Tag Archives: Missouri Star Quilt Company

Road 2018 Was A Huge Success!!

How to describe Road to California 2018?

The sun was shining.

Teachers and their classes were creating.

The vendor floors were busy.

Guests kept coming.

And best of all, the quilts were amazing!!!

Best of Show, “Fractal,” by Claudia Pfeil

Not only was Jenny Doan, of Missouri Star Quilt Company, a popular teacher…

…her Trunk Show was inspiring.

Road’s Founder, Carolyn Reese, was honored by the Ontario Convention Center’s President and CEO, Michael Krause, for being a loyal business partner to the City of Ontario, the Convention Center, and the Community.

The new App, QuiltSpace, was enjoyed by thousands of users. The winner of the App’s Quilter Choice Award went to “Your Place or Mine” by Marva-lee Otos. She received $500 for receiving the most votes from the App users.

“Your Place or Mine,” by Marva-lee Otos

And Road’s new owner, Matt Reese, still found time to give 5 month old son, Braden, a tour of the show.

Thank you to everyone who contributed to making Road 2018  “The Happening Place to Be.” We can’t wait to start planning next year’s show!!

Meet Road 2016 Vendor: Missouri Star Quilt Company

 

Missouri Star Quilt Company, the quilt destination from Hamilton, Missouri, made its way for the first time to Ontario, California and Road 2016.msqc-logo

Founded in 2008, Missouri Star was started as a way for Jenny and Ron Doan to earn a living after Ron lost a hefty portion of his retirement savings and his job as a mechanic with the Kansas City Star newspaper became vulnerable to layoffs. It was their children – Allan and Sarah – who came up with the idea for a quilt business combining their mother’s love of sewing and her quilting hobby.  The first thing they did was buy a longarm machine and then they purchased a building in Hamilton (a town a little over an hour’s drive from Kansas City with a population of 1,500) to house it and a quilt store.main-shop-low-res

With a shoestring advertising budget, Missouri Star got very creative with their marketing. Missouri Star began putting video tutorials online starring Jenny. Soon, the tutorials were the most searched for quilt videos on You Tube. Viewers wanted to purchase the same fabrics that were used in the videos so Missouri Star decided to make pre-cut fabrics (which revolutionized the quilting industry) and sell this core product in their online store. Pre-cut fabrics are bundles of fabric, cut in various shapes and sizes, featuring an array of coordinating prints from a designer fabric line. In less than four years, Missouri Star has grown to offer the largest selection of pre-cut fabrics in the world, processing 3,000 – 4,000 fabric orders a day!!

Photo by Brian Roberts Photography

Photo by Brian Roberts Photography

As Missouri Star’s popularity has grown, so has their interest in the small town of Hamilton. They embarked on a project to restore from top to bottom many of the original buildings which were in pretty bad shape. Today, there are 10 quilt shops, each with their own theme, for fabric and merchandise. For instance, the old JC Penney building was restored and houses all of Missouri Star’s solid fabrics.penney-outside

There’s even Man’s Land which offers recliner chairs and a big screen television. It’s a great resting spot for those visitors who come to the quilt store town as drivers and/or shopping bag carriers. mansland-2Always growing, Missouri Star currently sponsors three YouTube Channels: the original series featuring Jenny Doan which offers a new tutorial every Friday; Man Sewing with Rob Appell which has new shows every Monday; and their newest addition, Crafty Gemini Vanessa Vargas Wilson offering tutorials on the Crafty Gemini Creates channel, every Wednesday.

It was a long drive from Hamilton, Missouri to Ontario, California. Missouri Star enjoyed meeting many of their trusted customers and making new friends at their location in the pavilion.

Photo by Brian Roberts Photography

Photo by Brian Roberts Photography

We look forward to having Missouri Star return with its Midwest charm for Road to California 2017.

Want to learn more about Missouri Star? Please visit their web site.