Tag Archives: Longarm Quilters

Couples Have Double The Fun At Road

Road to California is a great destination for some fun couple time.

Road 2017 was the first time visiting the show for Mike and Joan. Joan heard about Road from some of her “Sit and Sew” friends. Joan is new to quilting. She started a year and a half ago making traditional quilts. Joan says she likes the idea of “creating something unique to you.” She was really interested to see what Road had to offer and found it to be “mindboggling.” Mike brought Joan to the show. He shared that he had no idea about all the award exhibits and that he found the quilts to be very “intricate.”

Paul and Kim came from Carlsbad, California. It was their third time at the show. Paul is an amateur photographer and enjoys taking pictures at the show with Kim in them. Kim has been a sewer “forever” and a quilter for “a couple years.” She is glad that they don’t live too far away so they can see up close all that Road has to offer. Besides taking pictures, Paul enjoys seeing the art quilts and other “unusual things.”

Both Pam and Tom are involved in quilting. Pam has been quilting since the early 1980’s while Tom has been doing longarm quilting since 2005. They have been long time fans of Road to California. Pam started coming Road’s very first year when it was in the hotel across the street from what is now the Ontario Convention Center, 22 years ago!! Tom has been accompanying Pam for the last 15 years. Pam won the Tin Lizzy contest a few years back. She likes coming back each year to “have a good time” and see “lots of innovations.” Besides his longarm work, Tom is also an artist who enjoys painting on fabric. In 2016, he had two of his quilts entered in the show!!    

Meet Road Vendor: SewBatik

Nestled in the front, northeast corner of the exhibit hall, SewBatik has become a regular vendor at our show.

Started in 2004 by co-founders Diane and Bruce Magidson, the idea for SewBatik actually began the year before. In 2003, Diane was a management consultant and Bruce was the merchandiser for Blank Textiles. They had “the burn“ to make career changes, work together and “scratch an entrepreneurial itch.” Initially, they intended to become the “Tupperware of the textile industry;” creating and selling fabrics in a home-party environment. After their initial product lines were created, they decided to do a couple of shows to earn some revenue while they learned more about home party sales. But after working at the International Quilt Festival in Houston, they caught “a terminal case of quilt show fever” and have kept at it ever since.  Through the years, both Diane and Bruce have come to enjoy the independence and creative freedom that comes with owning their own business.  

SewBatik designs, sources and distributes exquisite batik and hand dyed fabrics.  Meant to be used in a variety of applications, SewBatik fabrics are made using the ancient Indonesian mastery of batik which are vivid and rich in color. SewBatik has the largest assortment of 108” wide stamped batik backings and hand dyed fabrics. In 2011, SewBatik introduced their exclusive collection of 106″ wide flannel batik, “the softest flannel you will ever feel!” The company also boasts offering the largest selection of coordinating fabrics in the industry.

SewBatik fabrics can only be found on their website, at local, regional and national quilt shows, and through their ever-growing relationships with professional longarm/machine quilters around the world. The office is based in North Dakota where Diane and Bruce live on a farm in Hillsboro.  Their house was the homestead of Diane’s great grandfather, Lars Bakkum, and was built in the 1860’s. Like other small business owners, most of Diane and Bruce’s time is spent on the road or in the SewBatik office. It’s a 24/7 endeavor. When time permits, Diane and Bruce will visit with Diane’s parents who live just four miles away. Diane is an avid sewer.  Bruce loves reading and listening to his beloved New York Yankees play baseball as often as possible. During the summer, Bruce and Diane can be found on their respective tractors, cutting the grass and caring for their yard.

Diane and Bruce love sharing their passion for SewBatik products with their customers and have fun explaining why the products are so special. Bruce relates that being at Road to California “really tests his organizational skills and is a great indicator about how SewBatik stacks up against other vendors who offer similar products.”

Their booth had everything from 110” SewWide batik backing, 100% Rayon Batik fabrics for apparel sewing, Nuance Gradation Batik, Coordinating 45” stamped batik, Pre-cut and pre-fused shapes along with hand-dyed fabrics, Project kits, 2.5” Strips, and fabric bundles. It was a busy corner during Road 2017.

It sure was a good move that SewBatik didn’t turn out to be a home-party endeavor!!